Retention & Lifecycle
Flows, segmentation, post-purchase, winbacks, ongoing lifecycle management.
Operator-led partnerships
Digital Operations for eCommerce Brands That Need an Operator, Not an Agency
If you're a $3M+ eCommerce brand, your biggest challenges aren’t marketing—they’re retention, structure, and execution. I strengthen the digital systems that support revenue and long-term growth.
Designed for established brands with operational complexity.
What I do
I Solve the Operational Problems That Limit Growth
Most brands don’t struggle because of a single issue. They struggle because retention is weak, the store architecture is unclear, or execution is inconsistent. These problems compound over time and quietly limit revenue.
If your team is stretched, your execution is slowing down, or the technical side of the business is becoming difficult to manage, I bring structure and clarity back to the system.
Key issues
- Underperforming retention and lifecycle programs
- Disconnected Shopify architecture that slows teams and customers
- Operational gaps that create missed revenue and slow execution
Hybrid partner
A Hybrid Partner for Retention, Shopify, and Digital Operations
I serve as an extension of your team—covering the areas where experience and execution matter most. The goal is to strengthen the systems that support revenue, retention, and operational stability.
Shopify Architecture
Catalog structure, navigation, product clarity, merchandising, and account experience.
Digital Operations
Promotions, launches, landing pages, analytics, and technical cleanup.
AI Visibility
Ensuring your content is legible and retrievable by modern language models.
Why this model wins
Why Brands Choose an Operator Over an Agency
01
Deep Involvement, No Hand-Offs
You work directly with one operator who understands your business and executes with consistency.
02
Attention to What Drives Revenue
I identify and correct the operational issues that slow growth but often go unnoticed.
03
Built for Modern eCommerce Complexity
Whether you sell DTC, retail, subscription, hybrid, or B2B, I bring the structure and execution required to support growth without adding operational drag.
Outcomes
What You Can Expect
The work focuses on foundational gains that compound over time.
- Improved retention and lifecycle performance
- Higher repeat purchase behavior
- A cleaner, more structured Shopify experience
- Promotions and campaigns that support revenue
- Clear reporting and operational visibility
- Stronger foundational systems across your digital engine
- Better execution and fewer operational issues
You’ll know your numbers. You’ll understand your constraints. And you’ll finally see someone fixing the problems that actually matter.
Process
A Process Designed for Operators and Founders
01
Operational Review
A complete assessment of your retention system, Shopify architecture, UX, messaging, and technical setup.
02
90-Day Execution Sprint
Focused improvement of the highest-impact issues across lifecycle, structure, and execution.
03
Ongoing Partnership
Continued operator-level support with consistent execution and clear communication.
About
Who I Am
I’ve spent the last decade inside eCommerce and retail organizations—strengthening catalogs, building retention systems, improving lifecycle programs, and correcting the operational gaps that stall growth.
My strength is understanding how structure, product data, messaging, and retention work together. I partner with founders and operators who want reliable, detail-oriented execution aligned with long-term growth.
I support teams through scale cycles and operational resets when consistency is non-negotiable.
Book a Discovery Call
Articles
LLM Philosophy
AI Visibility
AI Society
Operator Notes
Foundational essays on AI Discovery and Visibility.
What is LLM Philosophy?
A straightforward look at how large language models think, where their reasoning stops, and why understanding that matters.
Read MoreFeeds vs. Structure: How LLMs Actually See Your Business
Why feeds, schema, trust signals, and context determine whether language models can see, understand, and recommend your business.
Read MoreWe’ve Mistaken Efficiency for Evolution
Question whether AGI aimed at efficiency actually progresses humanity or just reinforces the scarcity-era incentives we already have.
Read MoreIf Your Brand Needs an Experienced Operator, Let’s Talk
I partner with a limited number of brands at a time to ensure depth, consistency, and meaningful outcomes. If you’re ready to strengthen the systems that support revenue, let’s discuss your goals.