Frequently Asked Klaviyo Questions

A list of commonly asked Klaviyo questions.

For more resources, check out our Klaviyo Videos archive.

Is Klaviyo expensive?

It depends. Klaviyo charges based on total active profiles ( subscribed users) and limits the number of emails you can send.

It gets expensive when you have a large list of active profiles but low-converting emails.

This is why a properly executed email strategy is essential to keep costs minimal.

Shopify Email Limitations:

  • Email templates have limited design support
  • Limited Segmentation
  • No pop-up functionality

 

Why is Klaviyo better?

  • High level of segmentations
  • Full design customization.
  • Pop up forms
  • Page forms

 

Shopify emails are an okay tool if you’re building a store as a hobby or a side hustle. But if you’re running a revenue-generating business, Klaviyo is the clear winner. Klaviyo’s ability to target and segment users is years ahead of Shopify’s.

Yes, it’s still a relevant metric when used correctly. It’s best used to benchmark your customer list and see how promotions and announcements compare.

But, it’s not as reliable due to privacy features overreporting email Opens.

Clickbait subject lines increase open rates but have a low conversion rate. E-commerce stores’ measurement should be on converting emails.

  • Welcome Series
  • Abandoned Checkout
  • New Customer Welcome
  • Promotional Campaigns
  • Win Back Campaigns
  • Announcements

Yes.

You spend money sending traffic to your website, but not all users are ready to purchase. Building an email list allows you to target users who showed interest in your product without paying for ads.