Measure the profitability of a specific marketing channel.
For example: Let’s say you run ads on Google and you want to know the profit of each order that comes through Google.
Shipping Cost: $10
Profit Percentage: 22.53%
On average you profit $19.15 or 22.53%. By lowering your CPA, COGS or Shipping cost, you will increase your profit margin.
Or by increasing your AOV, you can increase your profit per order.
Profit Per Customer:
Margin Per Customer: %