Shopify SEO

Shopify SEO is the way your store is formatted to be better understood by Google and other search engines. What’s unique to Shopify is the way the entire online store is laid out. Shopify breaks it down into the following categories:

  • Homepage
  • Collection Pages
  • Product Pages
  • Blogs
  • Pages
  • Policies


Each category is prioritized differently when it comes to SEO, but they all share the same on page principles.

Page Title: This is the title that appears at the top of the tab. It also appears as the title in search results.

Page Description: This describes the page to search engines and is what appears in search results.

H1 Tag: This appears on the page and is visible to users. It emphasizes what the page is about.

Content: The content that appears on the web page.

These are the basics for Shopify SEO. At the bare minimum, these should be implemented per page.