SEO Fundamentals


The value of SEO comes from the ability to get discovered organically or naturally on the internet. This means being found without having to pay for ads. The better your website is optimized for the web, the better your website will rank on searches. This is true for any website, ecommerce, blogs, services, etc. It’s in Googles best interest to serve relevant results to its users, this way they continue to Google things they are looking for.


SEO falls into two categories, on-site and off-site.  On-site is the content found on your webpages, its essentially everything you have control over. This means the URL, the title of the page, the content on the page, the images, loading speeds, etc. This is an oversimplification but works well to illustrate SEO.

Search engines crawl through your website and use all the information they find to understand what content is found on your site and how closely it matches what a user is searching for. If your website is not formatted or mapped properly for crawlers, then search engines will not be able to determine if your page will be useful to its users and it will opt out of showing your website.

Picture an ecommerce store that sells great products at very competitive prices. While any human can look at the page, the products, the images and be able to understand what your website is about. Search engines will not be able to infer what your page is about if we don’t provide that information to its crawlers. Therefore, having a properly formatted website is vital to the start of any SEO efforts.

Off-site SEO are factors that you will have very little to no control over. However, there is still an importance to managing the little control that you do have. With a properly execute on-site and off-site SEO strategy, it’s possible to climb the ranks of search results. Remember, Google wants to show the most relevant websites to its users, we only have to “convince” Google that our website is what the users are looking for.


Minnesota AI offers SEO packages that cover both on-site and off-site SEO strategies for ecommerce stores. Our focus is on driving relevant traffic to ecommerce stores. We measure successful SEO by the number of rankings and the amount of converting traffic. It’s not enough to rank well on Google, the bottom line to successful ecommerce SEO is driving revenue and growth.