Articles
Research and field notes on how AI systems find, parse, cite, and route users to websites.
David Valencia · Minnesota.AI
Research
Controlled experiments with live data, real traffic, and measured outcomes.
LLM Structure
How semantic markup, entity clarity, and machine-readable content patterns determine whether AI systems can parse a site accurately.
LLM Visibility
How AI models interpret, represent, and surface organizations — and what drives accurate understanding.
The Difference Between SEO and LLM Visibility
SEO and LLM visibility share the same foundation. Where they split is what determines whether you show up in AI-generated answers or not.
Continue reading →Why Your Brand Is Invisible to ChatGPT
There is no single reason a brand is invisible to AI models. There are many, and finding yours requires a diagnostic, not a checklist.
Continue reading →How AI Answer Engines Decide What to Surface
AI answer engines are not search algorithms. Understanding how they actually work changes everything about how you build for visibility.
Continue reading →LLM Discoverability
How organizations become findable, retrievable, and recommendable by language models.
What LLM Discoverability Actually Means
LLM discoverability is not a directory. It works on conversation and context — and most organizations are looking in the wrong direction.
Continue reading →What Makes an Organization Recommendable by AI
Why some organizations get cited by AI models and others do not. It comes down to two things, and most organizations are only thinking about one of them.
Continue reading →The Operator Perspective
What building and running real digital systems teaches about AI.
Why Operators Build Better AI Than Engineers
Engineers build what is technically possible. Operators build what actually works. The difference matters more than most organizations realize.
Continue reading →What Six Years of Operations Taught Me About AI Systems
The path from Excel macros to applied AI systems is not a straight line. But looking back, every step was preparation for the same problem.
Continue reading →The Problem With AI Theater
A lot of what gets called AI strategy is performance. Here is what it costs and why it keeps happening.
Continue reading →How to Think About AI as Infrastructure
Before the intercontinental highway, towns were built along routes that did not fully exist yet. That is how builders should be thinking about AI right now.
Continue reading →